Favourite labels and packaging
Sometimes, if I have purchased a product for a friend or family member specifically because I admire the design, I will ask for the packaging, much to the disgust of my wife.
Category: Advertising
Print Advertising 1
I love print work. As a writer, I love the craft you get to use and see how, when you get it right, it can directly affect people in weird ways.
Ads by Snickers
I love everything about this campaign. And these guys are so good. Joe Pesci and Don Rickles, Betty white, Robin Williams.
Tiger Woods gets advice from his father
This appeared soon after the whole Tiger-Woods-and-his-wife-fiasco happened. I think it is a brave and really honest look at the whole situation.
The world is just awesome
Such a simple, wonderful way showing the benefit behind the magazine. An awesome demonstration of why you should subscribe to Discover Magazine.
The brain bomb
Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]
My name is Joe Di Stefano and I’m a writer
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.”
Another 1,000 words by Joe Di Stefano
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is […]
And now a TVC by joe Di Stefano.
The commercial opens on a man, reading Campaign Brief. From his P.O.V. we see he is reading an advertisement for a writer named Joe Di Stefano. The soft morning light, floods the room. Appropriate music plays throughout the scene adding to the mood. Probably something from Richard Clayderman.
citizenjoe 