Today, I retired from work which has been a 46 year toil across multiple episodes. Work, is a different beast to the one I first encountered so long ago. Today, it is an unrecognisable mish-mash of undefined processes, based on collections of weasel words, in an effort to manufacture truth, and all leading to outcomes […]
For the first time, you actually really notice the cost (“Oh my God, imagine all the other things I could have purchased with that amount. Well, if I don’t have lunch for the next three weeks, I may just be able to ….”).
I love print work. As a writer, I love the craft you get to use and see how, when you get it right, it can directly affect people in weird ways.
I have been an online producer for many years working with large and small companies. Work for large organisations normally has all the smarts in the background. You only get to see the pretty stuff. This is the small stuff, that mostly I work on myself. Click on an image to view as a slideshow
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.”
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is […]
The commercial opens on a man, reading Campaign Brief. From his P.O.V. we see he is reading an advertisement for a writer named Joe Di Stefano. The soft morning light, floods the room. Appropriate music plays throughout the scene adding to the mood. Probably something from Richard Clayderman.
Let’s start at the beginning. Before a single document is written, before a Gantt chart is drawn up, before a copy of Project is opened, the project manager has to figure one important element of the project…
citizenjoe 