Digital Transformation Programs seem to be all the rage. Over the last 6 years, I have been involved in three of them. These were major projects whose combined budgets may have eliminated poverty in a number of smaller countries. Here are the most common issues that I’ve seen.
For the first time, you actually really notice the cost (“Oh my God, imagine all the other things I could have purchased with that amount. Well, if I don’t have lunch for the next three weeks, I may just be able to ….”).
Apocalypse Now had its first public release in 1979. It seemed to represent the pinnacle of a golden age for movies. Only a few years before there had been a splurge of movies that still stand up to a good viewing on the big screen. I’m talking about movies such as: Taxi Driver (1976) Star […]
I was travelling to work on the Tram the other day. What I normally do is I read. The ride in gives me time to catch upon those things that I enjoy and reading is one of those. Luckily I don’t play golf as riding the tram would be of no use at all. There […]
Walk into any pet shop and there is a wall, yes a whole wall full of toys. Toy bones, toy balls, toy squeezes, toy bowls, toy bats and more. So many more. Why hasn’t anyone thought about the toy people toys. For example they should do a Toy Postman, Toy Jogger, and a Toy Dentist. […]
Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.”
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is […]
The commercial opens on a man, reading Campaign Brief. From his P.O.V. we see he is reading an advertisement for a writer named Joe Di Stefano. The soft morning light, floods the room. Appropriate music plays throughout the scene adding to the mood. Probably something from Richard Clayderman.
Let’s start at the beginning. Before a single document is written, before a Gantt chart is drawn up, before a copy of Project is opened, the project manager has to figure one important element of the project…
citizenjoe 