Funny term “dead”. It’s very hard to say. I have had a lot of phone calls over the last week. I found it very hard to say “My mother’s dead”. It hurt and didn’t seem quite right. Too blunt and harsh. I heard my brother use “passed away”, and I have started using it. It […]
Somewhere in the world, a child was born; a father cried; a toddler took its first steps; a yapping dog bit the hand that had fed it; somebody made a chess move too quickly;
Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]
A few months ago I received a call from the hospital. It was the Registrar on duty. I knew my father had gone there for a routine check up earlier in the day.
I do feel the needle going in. I clench my teeth and try to hide my face so the dripping sweat can’t be seen. After a few needle pricks the doctor goes off to get some “tools” to perform the procedure.
He slapped her face hard. It had not surprised her, nor did it make her angry. She expected nothing more, nothing less. A trickle of blood pushed itself free from the skin near her lip.
Now, where I went to school, lunch time was mainly taken up trying to get your mouth around a rather large sandwich. In fact, to call it a sandwich is a misnomer.
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.”
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is […]
The commercial opens on a man, reading Campaign Brief. From his P.O.V. we see he is reading an advertisement for a writer named Joe Di Stefano. The soft morning light, floods the room. Appropriate music plays throughout the scene adding to the mood. Probably something from Richard Clayderman.
citizenjoe 